Price: $26.08
(as of Feb 25, 2024 07:53:07 UTC – Details)
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ‘how to’ book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to ‘feed’ your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com
Publisher : Product Development Institute Inc. (April 14, 2009)
Language : English
Paperback : 270 pages
ISBN-10 : 097328272X
ISBN-13 : 978-0973282726
Item Weight : 12.8 ounces
Dimensions : 6 x 0.61 x 9 inches
Recensioner
Det finns inga recensioner än.